Intuitions Role in the Giant Spectrum Essay -- its effect on everyday/w

A tingling sensation in the air erupts. The body stops mid stride as the physical alarm bell goes off, awareness about every little thing resonates as an operation plays out that doesn’t require any conscious thinking, it just happens. It is the feeling that sprouts up in the presence of someone or something that just does not feel right. That discrete nudge to the brain, that ignites a gut feeling. Intuition. With intuitional decision-making there is no need for conscious reasoning as intuition takes over ones judgment capabilities. It is then that the question of intuitions role in our everyday judgment, comes about. In a multitude of case studies involving the latter question, researchers inquire about the effect of intuition upon everyday judgment calls in life and the work field. â€Å"Think before acting!† From the time a child is born they are unknowingly told to think with their head before making a detrimental decision. â€Å"Our culture is replete with cognitive maxims like "look before you leap" and "think before you act" that suggest that one's impulses or intuitions tend to be deeply flawed† (Lieberman 109). There is this essential ideal that intuitional based thinking leads to â€Å"Suboptimal† decision making; of less than the highest standard or quality of thinking (Lieberman, 109). When this thinking process takes place there is a lack in the logical structure of informational processing in the neurological system. In terms of economics, there is no weighing of the cost and benefits of certain deliberations. Psychologists, Betsch and Glà ¶ckner, call this process â€Å"recognition heuristic† (Betsch and Glà ¶ckner 279). The idea, that people make decisions based upon recognition; when they are familiar with something they know, that o... ...d UP, 1998. Print. Betsch, Tilmann, and Andreas Glà ¶ckner. "Intuition in Judgment and Decision Making: Extensive Thinking Without Effort." Psychological Inquiry 21.4 (2010): 279-94. Web. Campbell, Elizabeth Rose. Intuitive Astrology: Follow Your Best Instincts to Become Who You Always Intended to Be. New York: Ballantine, 2003. Print. Hogarth, Robin M. "Chapter 6/On the Learning of Intuition." Educating Intuition. Chicago: University of Chicago, 2001. N. pag. Print. Klein, Gary A. Intuition at Work: Why Developing Your Gut Instincts Will Make You Better at What You Do. New York: Currency/Doubleday, 2003. Print. Lieberman, Matthew D. "Intuition: A Social Cognitive Neuroscience Approach." Psychological Bulletin 126.1 (2000): 109-37. Web. Simon, H.A. (1987). Making management decisions: the role of intuition and emotion, Academy of Management Executive, 1: 57-64.