A Negative Adjustment Letter Essay Example | Topics and Well Written Essays - 250 words

A Negative Adjustment Letter - Essay Example Tragically you are disappointed with the Gannon speakers you as of late purchased. Despite the fact that the speakers have a sharp upward pinnacle that may reach out up to 5db over the typical smooth bend, they have other intriguing highlights, taking into account that they have productive transient reaction, acceptable damping at the bass recurrence, and adequate ability to deal with power not at all like different speakers. Likewise, disappointments in midrange, tweeters, and midbass speakers because of mechanical or electrical issues can cause bass mutilation. All things considered, you ought to abstain from applying tremendous capacity to the voice loop. On a similar note, contortion of the bass sound can happen when the speaker is messed with as was for your situation. We discovered that the sponsor magnets and protection were missing and you had supplanted the lead wires. Accordingly, you ought to have abstained from meddling with the speakers and keep up it in the correct way to maintain a strategic distance from dissatisfactions as was expressed in the manual. We lament that we can't agree to your ongoing solicitations to respect the multi year guarantee. This is on the grounds that our guarantee obviously expresses that if the speakers are sold at a freedom rate or in the event that they are messed with, at that point, the guarantee gets void. By the by, we will be pleased to respect the support and administration understanding; consequently, will offer 30% rebate on fixes as your fulfillment is our significant need. Since you are among our regarded buyers, we invite you to our multi day course, which will be free, on third to seventh March. It will give more subtleties on the various speakers we gracefully, how to look after them, and offer a stage to air your interests, exhort, and assessments as to our

Obama's Bailout Plans Term Paper Example | Topics and Well Written Essays - 2000 words

Obama's Bailout Plans - Term Paper Example Treasury to help normal Americans, $300 billion was utilized to bailout property holders influenced by the lodging emergency in July, $200 billion for the arrival of Fannie Mae and Freddie Mac in September, and another $50 billion and $25 billion were utilized to set aside cash showcase assets and vehicle organizations, individually. Improvement bundles were likewise infused for the current year, as the Obama system released a mammoth $787 billion in February to battle joblessness and another $275 billion was allotted additionally in February for 9,000,000 mortgage holders to renegotiate their home credits so as to forestall dangers of abandonment. Another flood of monetary salvage plans were exposed in March, for example, the $30 billion to again loan money related help to American Investment Group (AIG) hit by the financial emergency a year ago, $15 billion to help pained private ventures, $1 trillion to attempt to spare harmful resources from the accounting reports of budgetary foundations, and $ 22 billion to help two automakers, General engines and Chrysler. The most recent of the bailouts is the $1 trillion boost bundle because of the G-20 gathering in London in April. Given this unsure measure of bailouts and upgrade bundles, the workplace of the President, the Federal Reserve and the ... A large number of American occupations are in question, and a huge number of organizations huge or little are additionally at gambled of getting sideswiped by the budgetary disturbance. The dread of huge joblessness because of the phenomenal conclusion of huge organizations like banks, vehicle organizations, and even independent ventures aroused the Obama organization energetically by infusing upgrade bundles that are planned for sparing the economy. In view of the U.S. government's estimate, joblessness will remain at 8.1 percent this year, however the figure is relied upon to drop to 7.9 percent in 2010 (Dickson). This implies several thousands, if not millions, of American laborers are in danger of being pushed out of their occupations. Downturn in the United States was said to have arrived at a disturbing level, as organizations keep on being seriously influenced and joblessness rate keeps on heightening. Presently, the Federal Reserve is assuming a significant job in attempting to explain the money related emergency that keeps on undermining the U.S. dollar. Be that as it may, will the Federal Reserve fathom the monetary emergency or will it just intensify the issue The Fed and the money related framework The Federal Reserve System, which was made in 1913 during the term of previous U.S. President Woodrow Wilson by temperance of the Federal Reserve Act, is a semi-open financial foundation. This implies in spite of administrative, this foundation isn't 100-percent claimed by the national government. Since the production of the Federal Reserve, financial crunch got unavoidable because of the inflationary idea of America's money related framework. Indeed, various notable pundits of the Federal Reserve, which is outside the ability to control and management of the U.S.

What to Know About Paranoid Schizophrenia

What to Know About Paranoid Schizophrenia Schizophrenia Print Paranoia as a Symptom of Schizophrenia By Jodi Clarke, MA, LPC/MHSP twitter linkedin Jodi Clarke, LPC/MHSP is a licensed professional counselor and mental health service provider with over 20 years of experience in the field. Learn about our editorial policy Jodi Clarke, MA, LPC/MHSP Medically reviewed by Medically reviewed by Steven Gans, MD on July 02, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on November 20, 2019 Schizophrenia Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children Verywell / Emily Roberts In This Article Table of Contents Expand Delusions Hallucinations Coping Treatment   Supporting a Loved One View All In the current version of the  DSM  (DSM-5, released in 2013), there are no longer subtypes of schizophrenia (previously there was paranoid schizophrenia, along with disorganized,  catatonic, undifferentiated, and residual types), as it was determined that these were not helpful to clinicians when treating the disorder.?? While you can no longer be diagnosed with paranoid schizophrenia, you can experience paranoid symptoms. In fact, paranoia remains one criterion for diagnosing schizophrenia and is known as a positive symptom.?? This means it is part of the normal day-to-day living for people with schizophrenia and is in excess or added to normal mental functioning. In the most general sense, the term paranoia is used to imply a sense of distrust. In schizophrenia, it can be an irrational fixed belief that one is going to be harmed. Those struggling with this symptom of schizophrenia experience hallucinations and delusions that often leave them feeling confused, fearful, and mistrusting of others. What Are the Positive Symptoms in Schizophrenia? Delusions Someone with schizophrenia with paranoia will experience a preoccupation with delusions. Delusions refer to a fixed false belief. No matter how much information is presented to you showing that the belief is false or misperceived, you continue to hold on to the belief.?? There are many types of delusions, although the following are most common: Somatic: Irrational beliefs about the body or illness.Jealousy: Belief that a spouse or partner is being unfaithfulControl: Belief of being controlled or manipulated by an outside influenceGrandiosity: Beliefs of special or exceptional powers or abilitiesPersecution: Belief of being interfered with or the center of a conspiracyReference: Belief that certain environmental cues, such as the radio, are directed at oneself.Thought insertion: Belief that ideas are being put into your mind by others Paranoid delusions can leave you feeling like you  are being judged, at risk of harm, unable to trust others, feeling alone in your experiences, and misunderstood by those around you. Hallucinations A hallucination is a false sensory perception and can affect any of the five senses. The types of hallucinations are referred to as:?? Auditory (sound)Visual (sight)Olfactory (smell)Tactile (touch)Gustatory (taste) The senses that are often impacted by schizophrenia with paranoia are sight and sound.?? In other words, you may see and hear things that are not present. It is important to note these hallucinations happen while the person is awake and conscious. Examples of auditory (sound) and visual (sight) hallucinations in someone with paranoia may include: Hearing voices coming from an outside source, such as a speaker or other objectHearing voices commanding or conversing inside your mindHearing abrupt sounds or music when there is nothing presentHearing sounds such as humming, whistling or laughing when no one is aroundSeeing faces and bodiesSeeing images of a situation or event If youre dealing with paranoia, these hallucinations can feel unsettling and unwelcome, which can result in confusion and anxiety about where the hallucinations are coming from and if, or when, they will happen again. Living With Paranoia and Schizophrenia Because the experience of delusions and hallucinations can be so intrusive, confusing and unsettling, you may  find it difficult to let anyone know what you are experiencing. It can be challenging when you are left feeling scared, alone, and unable to trust others. If you feel unsafe, it can be a challenge to build or maintain relationships, keep employment, or engage in tasks of daily living. Interactions with others can feel threatening and attending social events can feel risky, which can lead people to become reclusive in an effort to feel safe. Schizophrenia treatment specialist, Dr. Lisa Cowley, shares that one of the greatest challenges in reaching out for help for those with paranoia and schizophrenia is a lack of awareness or understanding of their condition. To these folks, their symptoms appear like they are really happening, Dr. Cowley shares. So, if they feel like the government is spying on them through cameras in their home, they wouldnt go see a psychiatrist or psychologist, they would try to contact authorities. As symptoms progress, someone dealing with paranoia may become aware that they have an illness and seek help. In this case, family members or support services may be necessary to help with treatment challenges like transportation and lack of problem-solving skills when their symptoms are high and their thinking is muddled, Dr. Cowley notes. What Its Like to Have Schizophrenia Treatment   Although there is no known cure for schizophrenia with paranoia, there are treatment options available that can help you live a full and  productive life. Medications, particularly antipsychotics, can help calm disruptive delusions and hallucinations.?? Try to keep in mind that your doctor may have you try a few different medications before finding a regimen that works best for you. Once the best medication regimen is determined, then things like individual therapy, group therapy, and other support services can be of help, depending on the resources available in your area. Find Treatment With the 9 Best Online Therapy Programs Supporting a Loved One Dr. Cowley urges loved ones offering help and support to someone with schizophrenia with paranoia read the book I am Not Sick, I Dont Need Help! by Xavier Amador. This book directly addresses how families can help, especially with people who dont realize they are ill, she says. She also recommends setting healthy limits and doing your best to stay patient; the stabilization process can take time. Getting family therapy or joining an online or in-person support group is also helpful, adds Cowley. Here are a few more tips to help you cope with and support your loved one with schizophrenia and paranoia. Be an advocate. Encourage your loved one to work with his or her mental health professional to find the right medication and therapyâ€"and to comply with the determined plan of treatment.              Don’t argue. Instead, do your best to make your loved one feel safe and truly listen if he wants to talk about the paranoia.Provide space. Your loved one may feel trapped or surrounded, so it’s important to stay close to your loved one while providing ample personal space.Plan for paranoia. During a time when your loved one is not paranoid, make a plan for handling any fears or threats that occur during paranoia.Shift the focus on whats real. It may be helpful to redirect your loved one away from the paranoid fears to more reality-based concerns.Get help. If you think your loved one is in danger of harming herself or someone else, don’t hesitate to reach out to his mental health professional and/or call 911.  Practice self-care. Self-care is not selfish; just the opposite. By cari ng for your own physical and mental health, you will have more energy to help your loved one get a handle of schizophrenia with paranoia.

World War II Essay - 1621 Words

World War II was one of the most deadly wars we know in history, having as many as sixty million casualties, most of whom were civilians. It impacted a lot of countries, almost all the world, which is why the name is given. This war impacted many countries in the world, and damaged almost all of the countries involved greatly. It also led to the downfall of Western European countries as world powers, leaving it to the Soviet Union, and the United States. The war started in 1939 and ended in 1945, with the invasion of Poland and the Axis surrender, respectively. It changed the economy and the growth of big countries, including Germany, Great Britain, United States, Japan, Russia and France. Aside from this, Jews were greatly influenced†¦show more content†¦Later on in May 10th the German troops invade and overwhelm Belgium, Holland and Luxembourg. This same day, in Great Britain, Chamberlain had resigned , leaving his companion Winston Churchill his spot, the country, and th e war. Five days after Germanic invasions in Holland, they surrendered . On May 24th, the German invasion of Dunkirk had been finished in a triumph. Hitler took his troops out and retreated, leaving the British time to make a defense. Hitler was happy with his troops, leaving this comment on June 5th. â€Å"Dunkirk has fallen... with it has ended the greatest battle of world history. Soldiers! My confidence in you knew no bounds. You have not disappointed me.† On May 27th, Belgium surrendered, and Europe started to be on Germany’s mercy. To remember, at this time, several thousands of Jews were being captured and killed in concentration camps. France was keeping their borders well protected, since Germany was getting closer in. Frances 800,000-man standing army was thought at the time to be the most powerful in Europe. But since they stayed in the defense, Germany moved in with less divisions, but strategically took Paris in June 14th, that later followed a treaty wi th France and Germany. On June 10th, the Italians declared war on Great Britain and France. That same day next month, July 10th, it is said to be the start of the Battle of Britain. Churchill was in hand of the war at this time, andShow MoreRelatedThe War Of The World War II1408 Words   |  6 Pagesdifferent levels of the educational system most everyone has talked about the Second World War in great detail. The European and Pacific Theaters were the main focus of many historians and their writing, because war pertained to the audience of the time. WWII revolved around the idea of freedom and liberating the fascist governments of Europe, the homefront back in the states was the war machine that kept the war churning. Millions of pages have been written about the experiences and battles duringRead MoreThe War Of World War II1638 Words   |  7 PagesWorld War II was the most widespread war in history and it directly involved more than 100 million people from over 30 countries. This war lasted from 1939 to 1945. The war pinned the Axis nations which were Germany, Italy, Japan versus the Allied nations which were led by Britain and its Commonwealth nation, the Union of Soviet Socialist Republics and the United States. The Allies were victorious in the War. It was one of the most significant periods of time in the 20th century. The war resultedRead MoreThe War Of The World War II864 Words   |  4 Pagesgreat global conflict, the Second World War was the most extensive and lethal war in history, which involved more than 30 countries. It marked more than 50 million military and civilian deaths. Though dumbfounded by the events of December 7, Americans were also determined. President Roosevelt asked Congress to declare war against Japan On December 8. The declaration passed with just one rebel vote. After three days, Germany and Italy, connected with Japan, declared war on the United States. 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American soldiers were deployed and took action to protect the nation. The United States was in a constant limbo between being safe, and havin g war on its doorstep. Life for citizens, in the United States and other countries, was affected tremendously by the war, and has shapedRead MoreWorld War II1478 Words   |  6 PagesFrom the beginning Of World War II in 1939 until the end in 1945, the battles between the Allied and Axis powers were violent and caused great destruction. It became a world dispute after the attack on Pearl Harbor. From then on, countries such as the United States, France, Germany, Japan, the Soviet Union, and many others fought vigorously until a victory was achieved. World War II officially began after Japan attacked Pearl Harbor and the United States declared war. The war was made up of a seriesRead MoreThe War Of World War II Essay1323 Words   |  6 PagesSince its end, World War II has been talked about extensively by historians. The lead up to the war, the war itself, and the events after the war have contributed to why the war has been so popular among historians. The unique way the war was f ought and the way the war altered the course of history has intrigued historians. Up until World War II, civilians had generally been off limits in war. While you could cause as much carnage as you wished on the battlefield against soldiers, killing civiliansRead MoreThe War Of World War II1348 Words   |  6 PagesWorld War II was fought between two powers; the axis and the allied powers. The axis powers consisted of Germany, Italy, Japan, Hungary, Romania, and Bulgaria while the allied powers consisted of U.S., Britain, France, USSR, Australia, Belgium, Brazil, Canada, China, Denmark, Greece, Netherlands, New Zealand, Norway, Poland, South Africa, and Yugoslavia. While the United States Armed Forces were deployed in other parts of the world, the ones back home were facing the struggles of a war they had no

Psychology As A Modern Science - 975 Words

Authored by Keith E. Stanovich, How to Think Straight About Psychology is a known work of the psychology world which was published in 1986. Beginning courses in psychology use his text frequently. Stanovich primary purpose for writing the text is to bring attention to his observation that the public’s understanding of psychology is different from psychology as a modern science. Psychology as a modern science explains the underlying functions that shape human attitudes and behavior. To the people who misunderstand this, the field of psychology is not a real science, but a pseudo-science instead. How to Think Straight About Psychology describes people’s several false impressions of psychology and it gives its readers a factual understanding of the field as a modern and scientific psychology while explaining how this science works. In chapter one, Stanovich argues for a psychology supported by scientific research. He begins with The Freud Problem, a general outlook on psyc hology that primarily consists of Freudian-style psychoanalysis. Sigmund Freud was an Austrian neurologist best known for developing the theories and techniques of psychoanalysis. He is seen as the father of psychology. Freud based his approach to psychology on his own developed theories. Freud responded to the public s misconception about psychology in a general way. He took notes about the several fields that existed in psychology. There is over fifty different divisions in psychology with psychoanalysisShow MoreRelatedHistory of Modern Psychology836 Words   |  4 PagesA History of Modern Psychology Franklyn Rivas UOPX History and Systems in Psychology 310 Lillian Fillpot May 03, 2011 A History of Modern Psychology Before psychology officially became a science, many great intellectuals of previous centuries had contributed to the philosophy behind psychology. 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Regarding the history of psychology, the essay will be discussing on how psychology branched off from the philosophy approach to become its own science. The essay will then go on discussing how the understanding of both human evolution and history of psychology wouldRead MoreHistory of Modern Psychology Essay754 Words   |  4 PagesA History of Modern Psychology PSY 310 Andrea Terpstra March 15, 2010 Lillian Fillpot A History of Modern Psychology The history of psychology is in infancy at the present time. Many philosophers can be credited to the development of this science. Starting in the early 18th and 19th centuries philosophers such as Rene’ Descartes and John Locke opened the world of what we know as psychology today. The British empiricists also contributed to psychology. 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The paper discusses cognitive revolution in the history of cognitive psychology as the most influential part in the practice of modern psychology. Introduction A scientific branch of psychology that is concernedRead MoreCognitive Psychology Essay1069 Words   |  5 PagesCognitive psychology began around 19th century. Different approaches have been used to trace the roots of psychology. It is also known that cognitive psychology was out numbered by behaviorism but later revived, bringing into being cognitive revolution. The paper discusses cognitive revolution in the history of cognitive psychology as the most influential part in the practice of modern psychology. Introduction A scientific branch of psychology that is concerned with the study of cognitionRead MorePsychology Is A Less Undisciplined907 Words   |  4 PagesPsychology is a comparatively undisciplined. Meaning that the aspects of philosophy related to human mentality and character have been given much thought since the ancient times, but psychology has shaped to be a separate discipline only recently. And since then it has been developing very rapidly. However, even considering this, it is worthwhile mentioning that psychology was given a significant push in its development with the emergency of various technological solutions, which have apparentlyRead MoreInvestigating The Expository Qualification And The Debate Between The Personalistic And Naturalistic Position1574 Words   |  7 Pagesthe zeitgeist secured the associations with each of these ideas. Zeitgeist portrays as the â€Å"spirit of the time† and amid the seventeenth and nineteenth hundreds of years. On the occasion of the recorded advancement of exploratory psychological science, the two primary perspectives have developed. The personalistic are enriched with an excellent in character of an individual providing for them an astounding thing, while the naturalistic portrays that no one but time could tell when the person will

Criticism on the Poem Do Not Go Gentle Free Essays

The first poem that Dylan Thomas ever published, when he was only eighteen, was an early version of â€Å"And Death Shall Have No Dominion. † The cycle of life and death formed a constant underlying theme throughout his poetry since that earliest effort. In â€Å"Do Not Go Gentle into That Good Night,† a moving plea to his dying father, death takes on a new and intensely personal meaning for Thomas. We will write a custom essay sample on Criticism on the Poem Do Not Go Gentle or any similar topic only for you Order Now David John Thomas was an important influence throughout his son Dylan’s life. A grammar school English teacher, he had a deep love for language and literature which he passed on to his son. In a 1933 letter to a friend, Dylan Thomas describes the library he shared with his father in their home. His father’s section held the classics, while his included modern poetry. It had, according to Thomas, everything needed in a library. â€Å"Do Not Go Gentle Into That Good Night† was in all likelihood composed in 1945 when D. J. Thomas was seriously ill; however, it was not published until after his death on December 16, 1952. Thomas sent the poem to a friend, Princess Caetani, in the spring of 1951, telling her that the â€Å"only person I can’t show the little enclosed poem to is, of course, my father who doesn’t know he’s dying. After his father’s death, the poem was included in the collection In Country Sleep. Ironically Dylan Thomas himself died just a year later. The poem discusses various ways to approach death in old age. It advocates affirming life up until the last breath, rather than learning to accept death quietly. Poem Summary Lines 1-3 The first tercet introduces the poem’s theme; it also introduces the two recurring refrains that end alternate stanzas. Although these two lines, the first and the third, both state Thomas’s basic theme about resisting death, they contrast in several ways. Each of the predominant words in line one finds its opposite in line three. â€Å"Gentle† is paired with â€Å"rage,† â€Å"good† with â€Å"dying,† and â€Å"night† with â€Å"light. † The tone of the two lines also is quite different. Line one is subdued; the verbs are deliberately simple, vague. Thomas uses the predicate adjective â€Å"gentle,† making it describe the personality of the individual, rather than the more obvious choice â€Å"gently,† an adverb which would only refer to the action of the verb. â€Å"Good night† when it refers to dying becomes a paradox for Thomas, meaning a good death. Although this line may be an exhortation to resist death, its entire tone is gentle. Compare this to the beginning of line 3 where â€Å"rage† is repeated twice. Here the poet urges a furious resistance to death. The second line introduces Thomas’s advice to those who near death. The idea of burning is frequently associated with the passion of youth; however, Thomas wants the elderly to cling as passionately to their lives as anyone would. The phrase â€Å"close of day† establishes a connection with the â€Å"good night† of the previous line, while the words â€Å"burn† and â€Å"rave† move the reader into the third line of the stanza. Line 4 The next four stanzas describe four different types of old men and examine their attitudes and feelings as they realize that death is approaching. The first type Thomas mentions are the wise men. They may be considered scholars or philosophers. Perhaps because of this, intellectually they accept the inevitability of death. Thomas begins the line with the word â€Å"though,† however, to indicate that their knowledge has not prepared them to accept the reality of death. Line 5 This line explains why the wise men are unable to act in accordance with their knowledge. Scholars are known and measured by their words. These men have many words still left unwritten or unspoken, so their goals have not been accomplished. Thomas ends this line in mid-thought, leaving the rest of the idea to the next line. This parallels the unfulfilled lives of the wise men, with their messages only partially delivered. Line 6 In many villanelles, the refrains simply serve as a chorus. Here, Thomas makes it an integral part of the meaning of the stanza. Lines 7-8 â€Å"Good† seems to be used in a moral sense here, describing men who have lived worthy, acceptable lives. The phrase â€Å"last wave† presents readers with a dual image. The men themselves are a last wave, the last to approach death; they also seem to be giving a final wave to those who they are leaving behind. â€Å"Crying,† as well, has two meanings here. In one sense, it simply means speaking out, but it also carries the sense of weeping and mourning. Like the wise men, the good men have not accomplished what they wished to in life. Their actions failed to stand out. Thomas uses rhyme for different purposes here. Rhyming â€Å"bright† at the end of line 7 with â€Å"might† in line 8 erves to emphasize both words and link the two stanzas. Also, the rhyming of â€Å"by,† â€Å"crying,† and â€Å"dying† unites this stanza, while the use of â€Å"deeds† and â€Å"danced† is an example of alliteration. Line 9 The intensity of the refrain contrasts with the nature of the good men as Thomas has presented them. They seem passive, their actions weak. Now at the end of life, they must finally behave passionately, finally be noticed. Lines 10-12 Thomas’s wild men are very different from the good, quiet men in the previous stanzas.  The image, â€Å"caught and sang the sun,† is joyous and powerful when compared to frail deeds. These men have lived live fully, not realizing that they, too, will age and die. Since Thomas himself cultivated an image as a wild Celtic bard, this stanza seems ironically prophetic about his own death. Line 13 The word â€Å"grave† carries two meanings here: seriousness and death. These are the men of understanding; paradoxically, although they are blind, they are able to see more clearly than those with sight. Lines 14-15 The mentions of blindness are references to his father. Thomas spoke of this blindness again in the unfinished elegy he wrote after his father’s death, describing him as: Too proud to die, broken and blind he died †¦ An old kind man brave in his burning pride. In this stanza, Thomas contrasts light and dark imagery; for instance, the term â€Å"grave† is countered by â€Å"gay,† just as â€Å"blind† is contrasted with â€Å"sight. † Lines 16-17 While the last stanza referred to Thomas’s father only obliquely, this stanza is addressed to him. The â€Å"sad height† refers to his closeness to death. There are Biblical overtones to Thomas’s request in line 17, as he asks for a final blessing or curse; the patriarchs delivered such parting messages to their sons. As in many Bible verses, with their parallel structure, blessings and curses are paired together. If this line is read as iambic pentameter, however, the emphasis will fall on the words, â€Å"bless† and â€Å"now. † The image of â€Å"fierce tears† shows contrast: the tears acknowledging the inevitability of death, while the use of â€Å"fierce† indicates resistance until the end. â€Å"I pray† reinforces the Biblical imagery; however, the prayer is addressed to his father, the agnostic, rather than God. How to cite Criticism on the Poem Do Not Go Gentle, Essay examples

HubSpot Case Brief for Marketing Management- myassignmenthelp

Question: Discuss about theHubSpot Case Brief for Marketing Management. Answer: Problem Statement The main problem of HubSpot is to decide on the target market selection in the inbound marketing. Prospecting a customer through traditional marketing is done through the targeting tool of strategic marketing. But in the inbound marketing the process is reverse where the prospecting of the customer happens first and then they are arranged in different market segment. That is why following inbound marketing the organisation is finding it difficult to decide marketing strategy. Situation Analysis and Anticipation The organisation HubSpot recently acquired 1000 customer in the business. The organisation is aiming to expand the business fast. There the organisation is using the inbound marketing to acquire more customers and grow fast. The selection of the inbound marketing is done to show the customer that the organisation HubSpot got the fast success by using the new marketing tools. The inbound marketing is proving to be difficult for the company to follow in the business. Traditionally the organisations are using the segmentation, targeting and positioning tool in the marketing strategy (Kotler et al., 2015). It helps the marketer to focus on specific customer by providing unique value to those customers. This approach also helps the company to maintain better customer relationship (Hollensen, 2015).The specific focus is also helps the company to develop specific competitive advantage for that target market segment. The process is also helpful for the expansion process as well as for retaining the customer in the market. On the other hand in the inbound marketing tool the customer lead generation and acquisition happens first. After that the marketer selects the appropriate market segment to put the customer. The main problem in this approach is that the whole strategic marketing approach is difficult to follow in the inbound marketing. The company has two type of product to target the two different market segments. One is Owner Ollies and another one is Market Marys. Owner Ollies is for the small business with less than 25 employees where as the Market Marys is for the marketing professional working in the organisation with employee strength up to 100. Within these segments there are businesses which B2B and B2C. Now targeting these diverse customer bases would be difficult for the company as it would increase the customer acquisition and servicing cost (Peter and Donnelly, 2011).Along with the different customer would prefer different type of features and facility for their business and that would make the situation of service development challenging for the company operationally. There are some pros and cons of the two different product segments. The small business customer of Owner Ollies is easy to acquire with some $1000 as customer acquisition cost. That is why the Table-2 shows that it consist 73% of total customer for the company. But these customers have very fluctuating nature and they have greater chance of discontinuing the service and that can be seen from the Table-3 where the rate is 4.3%. On the other hand the acquiring the customer for Market Marys is hard as the marketing professional of the mid-size company are more aware customer and create long cycle for the sales process. They are 27% of the companys customer base and need around $5000 for acquiring single customer. But the retention rate of this segment is very good (Kotler et al., 2015). The main objective of the small business customer is to generate lead for the business whereas the marketing profession is more interest in the market analysis and reports. The product Market Marys need to be much more sophisticated than that the professional are using currently but the customer segment is willing to pay for the high quality product. Based on these facts the recommendation would be developed for the organisation (Peter and Donnelly, 2011).There are other two customer segment that is B2B business customer and B2C business customer. This type of marketing suits the B2B customer segment. Recommendation The organisation HubSpot has grown their business substantially up to now by using the wide base marketing approach. But to propel next stage of growth the organisation need to implement different plan for the marketing process. The marketing process need to be developed strategically. The strategic marketing needs to target the market specifically (Winer, 2008). But there are lot of segment that the company can focus on. Considering the current situation the organisation need to target the Market Marys products customer segment. Currently the segment contributes 27% of the total customer in the organisation. But this segment is quite stable. The acquisition cost of this segment is five times compared to the Owner Ollies segment. But the customer of this segment is willing to spent premium pricing for high quality service. The small business may have low demand at the time of economic difficult situation. If the company cam focus on the Market Maryss segment and the total revenue gen erated from there would be useful for the growth of the company. In this segment the B2B customer would be targeted specially (Winer, 2008).This B2B segment would have low chance of having a consultant for the Web2.0 marketing purpose and the inbound marketing is much more effective for them. Table-2 shows that the B2B segment of the market have high customer acquisition by the company. This approach would help the HubSpot to develop standardised high value services for the customer which would help them acquire the customer and retain them in the long run. Implementation Plan The plan would be implemented through following way. Targeting customer- the main target customer of HubSpot would be B2B market segment of the marketing professional of organisation with less than 100 and more than 25 employees. USP- the B2B segment customer do not appoint consultant in this regard. So the Market Marys would help the organisations to provide better solutions, analysis and business lead through inbound marketing without appointing any Web2.0 consultant. Pricing- this target market has high spending power but need much more sophisticated service. The organisation would develop high quality service for the customer (Cravensv and Piercy, 2006).There the premium pricing would be appropriate for the high quality service deliver. Positioning- the product would be positioned as the complete solution for the inbound marketing process. Distribution- the direct sales channel would be used after generating lead through the inbound marketing process (Jain and Haley, 2009).The sales personnel would deliver the service as per the requirement of the organisation and also would maintain the customer relation in retaining them. Cost benefit analysis- the customer acquisition cost of this market is $5000 but the segment having spending power and willing to pay premium price for quality service (Cravensv and Piercy, 2006).The B2B market of Market Maryss segment normally does not have any marketing consultant for the Web2.0 tools. So they would be much more dependent on the HubSpots service and retaining them would be easy for the organisation. Time frame- the new marketing strategy would be implemented within the 2nd quarter of the year. Within the 2nd quarter the organisation would arrange the production team with adequate number of engineer in it. They would develop standardise product for the target market. From the 3rd quarter onward the marketing activity would bring more customers to the business (Jain and Haley, 2009).The service would get customise above the standardised settings and delivers. The Table-4 show that the on average the B2B target market contributes 60% to the business. In the 3rd quarter of the year the target for this segment contribution would be 70%, in 4th quarter 80% and in the 1st quarter of the next year it would be 90%. The evaluation of the plan would be quarterly basis. Reference Jain, S. C., and Haley, G. T. (2009).Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985.. Cravens, D. W., and Piercy, N. (2006).Strategic marketing(Vol. 7). New York: McGraw-Hill. Winer, R. S. (2008).Analysis for marketing planning. Tata McGraw-Hill Education. Peter, J. P., and Donnelly, J. H. (2011).Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Hollensen, S. 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